Popular media present a vast array of stories about women and men. What impact do these images and ideas have on people's identities?

The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media's influence on gender and sexuality.

David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men's and women's magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities.

The book includes:

  • a comparison of gender representations in the past and today, from James Bond to Ugly Betty
  • an introduction to key theorists such as Judith Butler, Anthony Giddens and Michel Foucault
  • an outline of creative approaches, where identities are explored with video, drawing, or Lego bricks
  • a website with extra articles, interviews and selected links at www.theoryhead.com [you are here!]

Praise for the first edition:

'Gauntlett's optimism is infectious, the subject matter engaging, and, as a result, the book is difficult to put aside. It is a thoroughly pleasurable introduction to the ties between self-identities and representations of gender in media.' - Anne E. Lincoln in Journal of Consumer Culture

'Brings the theory of popular culture to the widest possible audience ... Delightful and provocative.' - Charlie Peverett of HERO

Buy the brand new second edition of the book online for £16 (UK) or $34 (US). [ Click... ]
We want to know what you think. If you've read the book, send us comments please. [ Reviews... ]
This website offers a range of extra features which complement the material in the book.

David Gauntlett is Professor of Media and Communications at the University of Westminster, London. He is the author of several books on media audiences and identities, including Moving Experiences (1995, 2005) and Creative Explorations (2007).

For more information about media, gender and identity issues, see David Gauntlett's site Theory.org.uk